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The Importance of Google Plus for Your Business

December 17, 2013 | Valerie Wong

When it comes to social media marketing, many business owners have heard the message that creating a Facebook page and Twitter account for their company is good for business. But what about Google Plus? Is it actually worth using? The answer is a definite yes. Google's entry into the social networking sphere has been a tad bumpy. At the beginning, few people were interested in joining a new site, as they believed that it didn't offer them anything more interesting than what Facebook has.

But if we examine recent numbers provided by GlobalWebIndex, we can see that Google Plus has 359 million active members. That's around one third of what Facebook has, which means that Google's network is playing in the big leagues right now. Google is actively encouraging participation in its social media service, which means that this number will probably keep growing. Therefore, as a business owner, you should certainly be present on Google Plus if you want to promote your brand online.

If you've been reading up on SEO recently, you have probably heard all how search engines, like Google and Bing, now love social networking. Websites that have social networking buttons and whose URLs are shared by many users can gain significant SEO advantages. Remember that Google Plus is operated by the world's biggest search engine, so it is only logical that they would give a preference to websites that are heavily featured within its own services.

SEO benefits aside, Google Plus gives new ways for business owners to express themselves on their page. While Facebook allows you to add a cover photo to your page, Google Plus lets you add a much bigger one, 2120 pixels in width and 1192 pixels in height. Why not take advantage of this? You can use this space to showcase your star products, provide information on your current or upcoming promotions, advertise a conference, trade show, or other event where your business will be featured, and more. With a bit of creativity, the possibilities are truly limitless.

Another feature on Google Plus that is excellent for business owners is Hangouts. Think of it as a free, yet very high-quality video conferencing app. With Hangouts, you can have a video conference with up to ten active participants. This can make it very handy if you want to conduct a meeting, but your team members are scattered around the globe. While there is a maximum of ten people that can take part in the conference, the number of passive viewers is unlimited. You can use this to do live training sessions, webinars or product demos for your customers. These virtual meetings can be recorded and later uploaded to your YouTube channel. So if you're thinking of getting into video marketing but don't have the time or skill to put together some custom made videos, you can use content from your Google Hangouts meetings instead.

With all of that, you can get one step closer to establishing your business as an authority in its niche, expanding your online presence, as well as getting new customers with social media marketing. Remember that the world of social media is always changing and evolving. Google Plus has gained significant popularity in the past year and it now looks clear that it is here to stay. Don't get left behind, create a Google Plus page for your business today.

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